The Rampart PR Blog
We’ve been getting on our soapbox about a number of issues relating to negative PR.
See below for a selection of our comments and blogs, or follow us on LinkedIn for our most recent rants. Of course, if there’s something you feel we should be commenting on, get in touch and we’ll take a look.
In the media, complex stories are often distilled down to a simple good Vs evil storyline. Let's face it: it sells papers and it's easy for readers to pick a side. But, in almost all cases, there is more to the story. Those companies who come under attack when the...read more
‘Tis the season to be jolly, but before you relax too much, don’t forget the tips you learned in your crisis media training this year – as these poor unsuspecting souls did. Number 5) Cereal Killer Cafe owner vs. Channel 4 When you’re in the public eye, there’s...read more
It was the Dalei Lama who said “If you think you are too small to make a difference, try sleeping with a mosquito.” It is easy for large corporations to think that a small group of angry customers won’t cause too many issues, but time and time again, social media is...read more
After years of working with some of the nation’s top football teams, Sam Allardyce was appointed England manager in July this year, following the team’s abysmal performance at the Euro 2016 championships under the leadership of Roy Hodgson. But, just days after taking...read more
Judge Michael Chambers QC was damning in his judgement of Merlin Entertainment yesterday, saying the Smiler crash last June was a “catastrophic failure…a needless and avoidable accident”, resulting from safety protocols which fell “far short of required standards”....read more
Given it has already had one newspaper closed down following the exposure of some particularly repugnant, cynical tactics employed in the pursuit of sales, News UK, in publishing drivel from the likes of Rod Liddle, is taking a rather reckless attitude to the...read more
The PR agency embroiled in a high-profile tabloid spat this week is now experiencing their very own PR crisis - and it could have been avoided, if they’d only adopted a gentler approach to a customer dispute. The media is now flooded with images of their former...read more
When growing a company, it stands to reason that you should want to talk about all of the exciting and wonderful things your business and team are doing, that’s exactly what you should be doing, in fact. However, when speaking with the media during interviews, there...read more
While many punters are no doubt feeling pretty embarrassed right now, it pales into insignificance when you consider the pressure the site's owners must be under. Dropbox also has a problem. Hackers stole 60 million account details for the cloud storage platform back...read more
Along with the world of opportunity social media brings, it also represents a significant brand risk to businesses when disgruntled customers take to Twitter, LinkedIn or Facebook to voice their frustrations. Despite PR teams up and down the country advising...read more
With the backlash to its well-publicised ‘impossible’ competition, Spell and Go, worsening daily, executives at snack manufacturer Walkers must be left Golden Wondering what went wrong. With just 4% of the ‘available’ prizes having been claimed, crisp-eating...read more
Emirates’ reputation as an airline in which customers trust has always been strong, but yesterday’s Boeing 777 crash has shown that even the biggest brands can face a potential PR crisis. How they handle it is what separates the wheat from the chaff. The Emirates...read more